In a blink of an eye, it is just a month until starting to count down for Christmas.
We’re getting pumped to announce the collaboration with @aminutestudio, a local multidisciplinary design studio. In partnership to launch the beautiful crafted mugs before the festival season arrived.
Design Concept by A Minute Studio
Amid San Po Kong’s densely populated industrial high-rises, I am drawn to Until Coffee’s minimalist space, especially the dancing light and shadow projected on the pure white interior through the window shopfront.
As I was commissioned to create a mug tailored for Until Coffee’s drip bags, I was prompted to contemplate the essence of minimalism, which, I suppose, is to bring forth maximum impact through minimal alteration.
Taking our existing signature mug as a point of departure, I slightly elongated the body to accommodate the height required for making drip bag coffee; and, although the original handle is reused in this current design, it gives a different touch with the heightened proportion. While our signature mug is made for soups, this new form exclusive to Until Coffee is designed for everyday use.
設計概念 by A Minute Studio
以原有的signature mug 為藍本，考慮掛耳包滴漏需要一定高度，因此將杯身造型稍稍拉長。雖然沿用了原有手把，然而握杯的角度隨杯身拉長，帶來跟原版本截然不同的感受。如果原版本是喝熱湯的soup mug，跟until 合作的新版本或者會成為日復日使用的everyday mug。
Until是期待終點來臨的堅持，箇中的時間有多長說不準，in the meantime 就 keep calm and drink coffee 吧。
Christmas gift set with @aminutestudio
Inside the gift set:
- Crafted ceramic mug by @aminutestudio
- Until Coffee Drip bag set (5 individual packs)
- Christmas card Price: 650/set
Preorder: Today - 30 Nov 2021
Pick up at store: 10-24 Dec 2021
Gift set (限量50套) 內有:
- @aminutestudio 手作陶瓷杯
- @untilcoffee 掛耳咖啡套裝（5 個獨立包裝）